Head of Marketing (M/W/X) | Job-ID: B201206

POSITION

• The Meyer Burger Group (the “Group”) is currently building its global marketing organization to support the sale of photovoltaic (PV) modules, with the intent to start selling modules in 2021.
• The objective of the marketing organization is to support the Group’s sale of high-performance premium PV modules into residential and small commercial markets across Europe and select overseas markets, and later also sales into the utility-scale PV segment. The Group’s marketing will be crucial in positioning the premium products in highly competitive markets dominated by commodity players.
• A Head of Marketing is needed to build and lead the global marketing organization.
• A competitive compensation package including an attractive long-term incentivization program is offered
• The office location will be based in Thun (Switzerland), Bitterfeld-Wolfen, Hohenstein-Ernstthal or Freiberg (Germany). Remote work will be made possible for qualified candidates, but regular physical meetings with the marketing and sales team members and Meyer Burger’s broader management should be expected.
• Starting date: as soon as possible.

ROLES & RESPONSIBILITIES

• Build new marketing organization: Define and implement the marketing organization, operating model and processes.
• Define the global marketing strategy/concept: Next to hands-on strategic work, the Head of Marketing is expected to oversee and steer external marketing agencies supporting the process.
• Delight the customer: Ensure that the marketing meets the customer requirements towards a premium product in a complex B2B2C sales structure, including compelling value proposition, product positioning, marketing messages, brand positioning and brand and visual identity and marketing materials/concepts.
• Plan and coordinate/deliver marketing activities and instruments: Plan marketing activities, engage and steer third-party providers/agencies and ensure roll-out to value chain partners, both digital and physical. Oversee and allocate media budget with a view to achieving optimum effectiveness among target groups, especially through digital campaigns and initiatives.
• Manage core external marketing partners: Establish and strengthen relationships with, and closely collaborate with, the marketing teams of core strategic sales partners of Meyer Burger in the PV value chain (e.g. wholesalers).
• Lead the marketing team: Hire, supervise, guide, coach and develop direct reports and lead in all aspects related to marketing.
• Collaborate with internal stakeholders: Work in close coordination with the Group’s sales, product management and corporate communications teams and other key internal stakeholders.
• Monitor performance: Continuously measure the impact of marketing efforts and define and implement action plans to measure and materialize tangible improvements.